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Prime Directive Analytics

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Prime Directive Analytics is a U.S.-based data and research firm specializing in the measurement of Corporate Political Responsibility, broken down into corporate political influence and political alignment. Their proprietary analytics quantify not only the scale of corporate political influence, but also the character of that influence across environmental, social, and democratic dimensions.

AYK provides access to Prime Directive Analytics' Corporate Political Responsibility dataset as part of its curated sustainability and governance data offering.

About the dataset

The Corporate Political Responsibility dataset enables users to assess:

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Scale of influence

How much political influence a company exerts, quantified on a standardized 0–100 scale.

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Direction of influence

Where that influence is directed — which issues, sectors, and political entities.

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Alignment with ESG commitments

How political behavior aligns with sustainability, community outcomes, and democratic institutions.

This dataset is designed for institutional-grade analysis, supporting investment research, risk assessment, stewardship, and policy-focused use cases.

CVI measures the magnitude of corporate political influence on a standardized 0–100 scale. The score reflects observed political activity across configurable scopes, enabling consistent comparison across companies, sectors, and industries.

  • Quantifies influence, not character
  • Accounts for official and employee/executive-based political activity
  • Normalized for fair peer comparison
  • Reported as point-in-time scores with clear period end dates

PCD evaluates the alignment of corporate political influence across three core dimensions:

  • Planet – environmental sustainability alignment
  • Community – social and community well-being alignment
  • Democracy – support for democratic institutions and processes

These are combined into a composite PCD score, weighted by the organization's political activity profile. PCD helps identify potential misalignment between corporate commitments and political behavior.

To ensure contextual analysis, scores are normalized against different peer groups:

  • Universe-level normalization
  • Sector-level normalization
  • Industry-level normalization

This allows users to evaluate political influence in context, rather than in absolute terms alone.

The dataset supports multiple configurations to reflect different definitions of political influence, including:

  • Parent company activity
  • Subsidiary and affiliate contributions
  • Employee-related political activity
  • Political action committees (PACs)
  • Official corporate and employee/executive-based influence

This flexibility allows users to analyze either a full political footprint or a company-official influence view, depending on analytical needs.

  • Point-in-time scoring with historical tracking
  • Stable entity identifiers (ticker, CUSIP, company name)
  • Time-aware identifier mappings
  • Flags for limited data availability to support responsible use

The data is delivered in a structured format designed for scalable integration and analysis.

Within the AYK platform, Prime Directive Analytics data can be used to:

  • Generate alpha by incorporating political responsibility factors not yet priced by the market
  • Complement ESG and governance analysis
  • Identify political and regulatory risk exposure
  • Support stewardship, engagement, and voting decisions
  • Enhance thematic research on democracy, regulation, and sustainability
  • Build custom screens and comparative benchmarks

The Prime Directive Analytics Corporate Political Influence & Alignment dataset is available on the AYK platform as:

  • A standalone political risk dataset, or
  • An integrated component within broader ESG and governance analysis

Data provenance & disclaimer

Data on this page is sourced from Prime Directive Analytics, an independent third-party research provider.

As You Know aggregates and distributes this data as provided, and does not independently verify, audit, or guarantee its accuracy, completeness, or fitness for any particular purpose. Users should conduct their own due diligence before making investment or business decisions based on this information.

For questions about methodology, contact Prime Directive Analytics directly.

Access reliable, in-depth data to gain clearer insights and make better decisions.